About

Built by obsession

Pushing Cloth started with a simple frustration — watching a mate, a professional detailer, apply ceramic coating and lose product to the pad before it ever touched the paint.

I'm not a detailer myself. I'm a hobbyist who couldn't let that problem go. So I got stuck in, worked with him, and we built something better: CoreShield®, an applicator pad engineered around the way ceramic coatings actually behave, cutting product waste by up to 33%.

That's the approach behind everything we make. We're not detailers pretending to know it all — we're people who notice a problem, take it seriously, and don't stop until the fix actually works. No gimmicks, no filler claims, just tools that do what they say.

Pushing Cloth is a UK brand, building a growing range of detailing tools on that same principle.

Pushing Cloth is a UK registered trade mark.